5.Compare disturbution channels and ownership patterns within the media sector.

Public ownership channel means it is owned by the people. (BBC television would be an example of this)

Private ownership means they own many titles (Virgin)
Independant ownership means they only own the one (Corner Shop)

Trinity Mirror is the owner of the Daily Mirror. It is a PLC (Public Limited Company) and is an international company. This is because they also own a paper in australia. It is available online and so this would make it mulitnational. It is free to all customers and they fund it through advertising.

The News coroporation company own The Times. It is a private ownership by rupert murdock. It is an international paper and they own another newspaper in india. To see the paper online there is a £2 a week fee this also includes the sunday paper.

London Evening Standard is owned by Alexander Lebedev, Evgeny Lebedev (74.1%), Daily Mail and General Trust (24.9%) occording to wikipedia. (http://en.wikipedia.org/wiki/Evening_Standard). This would make it a partnership private ownership.

The contents of the paper can be found on the internet and is free to veiw. As it is available on the internet it makes it multinational.

An individual or a company would want to own a newspaper for the money purpose or so they could inform the world or country about current affairs. There are many other reasons why but the main would be for financial reasons.

Rupert Murdoch owns three newspapers The Times, The Sun and The Sunday Times.

Eastenders is created by Julia Smith and Tony Holland. It is funded by the public television licensing. Everyone who owns a tele in their household must pay £140 a year on average.

Phil collins is the current producer for coronation street. Coronation Street is funded through advertising. This soap can be watched online and is usually broadcasted on a few channels abroad.

This is the sheet we filled out in class to help us define the differences between soaps and prints.

	Soap	Print
Niche Markets	Something specific e.g. Gardening or History documentary E20 (just for teenagers)	Local Newspapers Photography magazines / something specific
Globalisation	Eastenders (multi national) Coronation Street	Times magazine Internet (read online)
Financial Viability	Pay for the BBC (through license) Through advertisement – ITV & Channel 4	Buying Newspapers Advertisement (Press)
Need Of The Audience	Entertainment Social issues – relate to story lines Characters / actors	Social issues Entertainment Advertisement News information

Niche markets

A niche market is when a programme or paper is targeted at a particular audience, it is a small target audience. For example Hollyoaks is target at teenagers all age however Hollyoaks Later would be target to teenagers aged 16-18. It is aired at 10pm at night and contains a lot of violence.

Globalisation

Being globalised means being known all over the world. For example Eastenders is known world wide. Since the internet has gone worldwide it has become easier to get hold of footage and digital images by iether putting them on websites or being sent through email.

Financial viability

Financial viability is the way a broadcasting company get their money iether through funding or advertising. For example the BBC get their funding from TV licenses.

Needs of the audience/consumer

The needs of the audience is just what the audience want out of a particular product or service. For example from a newspaper they would want to find out interesting news to keep them up to date and entertained.